Argan oil is about much more than just making you feel beautiful from head to toe. Argan oil also empowers more than 3 millions women in the Berber community of Morocco.
Berbers are considered the first nations of North Africa, many of whom live in the Argan region. To this day, the majority of Berber women cannot read or write and still use drawn symbols to identify themselves and communicate.
For close to a decade, the Moroccan government has helped the vulnerable Berber communities by creating women cooperatives to produce Argan oil. As such, Berber women tribes have exclusive rights to produce and sell the oil since it is part of their local and natural heritage. The sale of Argan oil provides many women with jobs, fair-salaries, safe working conditions, as well as education and literacy programs. Most importantly, Argan oil sales provide women in the cooperatives the opportunity to join the Moroccan work force.
This opportunity evokes a great sense of empowerment considering Moroccan women are accustomed to living in a traditionally male-dominated society where men are the sole bread-winners. In addition to supporting the emancipation of rural Berber women, the cooperatives are also committed to sustainable cultivation practices and various reforestation initiatives. Overall, Argan oil manufacturing process not only gives back to the environment, but it opens a door of hope to disadvantaged women seeking education and equal opportunities.
Biosecrets is also a proud supporter of CARE Canada, a leading international humanitarian organization that fights global poverty with a focus on empowerment of women and girls.
An inspiring visual statement about the power and potential of women in developing countries and how CARE is bringing hope and change to women and girl's lives around the world.